Program Book Advertising
Your ad, in every hand in the room.
We print a thousand program books for every program — eighteen thousand across a season of forty performances in three counties. And unlike almost every other place you can buy an ad, people sit down and read this one.
Why a program book still works
Nobody skips it, nobody blocks it, and nobody scrolls past it.
01
They read it before the music starts
There are fifteen minutes before the downbeat and another fifteen at intermission with nothing else to look at. A lot of people take the book home afterward.
02
Your message can change all season
Every concert gets its own printed book. Run a spring promotion in the spring, a holiday offer in December, and a grand opening the week it happens.
03
You are in good company
Your name sits next to the music, in front of neighbors who already decided to spend their evening on something local.
Who is holding it
Know exactly who you are talking to.
Established households with time on their hands and reasons to spend it locally — restaurants, healthcare, financial services, home services, travel, and anything worth driving across the county for. Six in ten hold a bachelor’s degree or higher.
18,000
program books printed each season, 1,000 for every program
61%
are women
57%
are 55 or older
95%
say your orchestra is essential to this county’s cultural life
Audience survey, September 2024 through 2025.
Rates
Three sizes. No packages to decode.
Price is per ad, per program book — and we print 1,000 books for every program. Half and quarter pages come in horizontal or vertical at the same rate.
Full Page
5.25″ w × 8.25″ h
$1,200
Half Page
Horizontal 5.25″ w × 4.125″ h
Vertical 2.50″ w × 8.25″ h
$700
Quarter Page
Horizontal 5.25″ w × 1.875″ h
Vertical 2.375″ w × 3.875″ h
$400
One night, or the whole season
Buy one concert. Or buy the year.
Because each concert prints its own book, you can advertise a single event and stop there — a grand opening, an anniversary, a seasonal sale. Or run the same ad across multiple programs and stay in front of the same audience all year.
Tell us what you are trying to accomplish and we will tell you which concerts to be in. That part is free.
Three steps, start to finish
01
Pick your size
Full, half, or quarter page — and for half and quarter, horizontal or vertical. Not sure which concerts to be in? Call and ask. We will point you at the ones your customers are most likely to be sitting at.
02
Send the form and payment
Complete the advertising form and email it with payment to [email protected]. That locks in your space.
03
Send your artwork
JPG, PNG, or PDF. 300 dpi at full size. CMYK, no spot colors. Same email address.
No artwork? No problem.
We will design your ad for $120.
Send your logo, your copy, and a rough idea of what you want. You get back a print-ready PDF plus a 16:9 version you can use anywhere else — social, your website, a screen in your lobby. One flat fee, per ad.
Before you buy three
If you want more than a couple of books, partnership is cheaper.
Three full-page ads run $3,600. A Program Sponsorship is $2,500 and gets you a full-color full page inside the front or back cover of your sponsored program book, a full page in every remaining book of the season, your ad on the screen at every concert, your logo on the website and social, and 25 Flex Tickets to hand out to staff or clients.
Advertising delivers one message. Partnership keeps you in front of the same people all season.
